wogan may
Journey of a Dragon
 
The truth about Social Media in SA
Posted at: 9:15 am on Thursday, 16th October, 2008
31 comments
9:26 am by ExMi

a fucking pie chart?

dude, you crack me up.

it would be even funnier, if it wasn’t so true.

Dont say I didn’t say ‘SNAP!’

;)

9:26 am by simonb

Great post @wogan. Looking at the stats though I know understand why some feel they are elite..

However I totally agreed elitist attitudes are nonproductive.

9:29 am by Wogan

@ExMi There’s no better way to tell people how small they really are ;)

@simonb If everyone gets all hobnobby now, newcomers will get so alienated, they’ll just forget about the whole thing altogether. We can’t have that.

9:31 am by Eve Dmochowska

Why include Twitter as a criteria? Twitter is a great tool for a specific segment of the population, specifically the early adopters. But it shouldn’t be a requirement for proof of “social media” activity.

Facebook is good enough for that, I think, or at least a good beginning.

And remember, to be part of “social media” does not require you to be a conent CREATOR, but a content USER. So, reading (and commenting on) blogs is a definite sign of active social media usage, whether or not you update or even have a blog of your own.

9:34 am by blade

YES
finally a blogger that AGREES with me!!
WEll done champ

@Wogan, how did you estimate how many “active” people there are?

9:34 am by Maggie Verster

I am fighting the good fight to get teachers to use social media. The only teachers who are getting their feet wet are the IT and CAT teachers (also kind of elitist).

People will only use social media if they can be convinced that there is somthing in it for them. I don’t think that it has anything to do with elitism. What i do know is that social media has the potential to make it easier for ordinary people to engage in ICT.

My teachers told me that they get totally overwelmed by the techies using their stuff. Maybe a space where they can blog, twitter…in a more friendly space will help?

9:38 am by Wogan

@EveD I consider Twitter a criterion because it’s the logical next step in user participation - the core drive of Web 2.0 and Social media. People that don’t actively use sites like twitter generally also only use sites like Facebook for passing around apps and sharing photos (hardly community participation).

Eventually, the number of Twitter users in SA will grow, as more and more people start using the Web as an interactive medium, rather than a content-sharing medium.

@Shaun By using the criteria listed. Very active Social Media participants will inevitably make themselves known in our little “bubble” of the Web.

And the reason _why_ I counted Active users as such is because there are millions of US, EU and FarEast users that fit those criterion. Millions. We have less than 200.

9:39 am by Wogan

@blade Thanks :) I’m just as glad to see I’m not the only one…

9:40 am by Andre

Ha! See everyone? That’s what it looks like when someone who ‘gets’ it, speaks.
Great concise post, man :))

9:42 am by Wogan

@maggiev I’m 120% sold on the idea that Social Media is something that will greatly benefit the teachers of this nation. Where university educations lack in quality, we can make up for it by allowing everyone to chip in what they know, learn from eachother, and alleviate a very pressing problem - lack of qualified teachers.

The graph I posted was actually part of a larger post, but I decided not to pack the whole thing out (it was very longwinded and boring). Essentially, Social Media is being misinterpreted in SA, and that’s mostly because people don’t see past the Facebooks and Blueworlds.

Maggie, I’m willing to help out in whatever way I can to get some sort of sharing platform rolling. I’ve already got a few ideas up my sleeve - get me on email and we can chat further.

9:45 am by Wogan

@Andre Straight to the very narrow point, eh? :)

To be honest, the feelings you vented the other night have been bugging me for months now. How caught up some of us are in our own deluded importance. Thanks for finally opening the door - much appreciated!

9:46 am by blade

I’m rather new at this social media thing.
I definitely got the elitist vibe, rediculas.
only serves to stifle growth.

9:49 am by Wogan

@blade Yeah, it’s disgusting, actually. Most of us are just normal people looking to make connections. Only takes one or two elitists to ruin the pond :(

9:52 am by nafnosseb

Sure, it is counter-productive, but why is there such a small user base in any case? SA has still got its eyes on 20th century issues. Would be great if we could focus on integrating modern tech into our society. Social media is related to modern smart economics. 0.005% is pretty elite though hey?

9:58 am by Wogan

@nafnosseb 200 users isn’t “elite” - it’s a small pool of people that are willing to push the boundary. There are a few people in that pool that let their popularity go to their heads. Those are the elitists I mentioned.

And because of that, other, normal people looking for something to gain run up against these self-throned kings, get the idea that social media revolves around arrogance and self-importance, and leave it.

That’s the very thing I’m worried about here.

10:07 am by nafnosseb

The early adopters always have a large percentage of elitists. When social media poenetration increases the ratio of elitists to non-elitists will decline. My first comment ending was a joke. I did not realize that the main emphasis of this post was on the issue of elitism in social media being counterproductive. I think all social media should be encouraged and the elitists should be endured because you got little(read “no”) chance with persuasion.

10:13 am by Wogan

@nafnosseb Oh, right, a joke. Lol. Haven’t seen too many of those going round on this issue, forgive me.

I suppose you’re right - elitism is natural. Best thing to do would be to focus on endeavors that (sort of) sideline them. There’s a critical-mass-breaking-point we have yet to get to…

Thanks for stopping by and leaving some equally level-headed comments :)

10:14 am by ExMi

i’m sorry, i have to laugh - i know it was a typo, and it’s totally childish, but i dont care. judge me all you like.

Nafnosseb - you said ‘poenetration’.

lol. new word of the day all, POENETRATION.!

ok, silly moment over.

so. who here considers themselves elite?

10:16 am by Bergen Larsen

Interesting stats,where did you say you pulled them from. Oh, and I’m not an Elitist… I just happen to be on top of what’s happening. *duck*

@WoganMay I do agree with Eve Dmochowska’s comment, there are a lot of people who just like to “absorb” the information rather than put it out there or share something they’ve found. You’ve also left out things like delicious accounts, stumbleupon, etc… cause that’s sharing and interacting. ;)

This goes along with the comment that someone many moons back made “If its not on Google, does it exist”, to this I say, “If they aren’t on Facebook, they probably aren’t worth knowing - I mean really. How do I judge them if I don’t know their friends” ;)

[...] main focus of this disdain has revolved around the concept of elitism. One blogger today wrote that there are less than 200 active social media users in SA. [...]

10:20 am by ExMi

“if they’re not on facebook, they’re not worth knowing.”

ROFLMFAO.

10:24 am by Wogan

@Bergen The stats came from WorldWideWorx, Facebook and Summize/Twitter Search/TwitterSA.

I realise that there are many other forms of “interaction” and “sharing” that I missed out on. But the point of this post wasn’t to be 100% accurate. The point of this post was to put social media into a realistic perspective, as part of a growing campaign to prove that being elitist doesn’t help matters at all.

I did that chart in Excel 2007, where segments normally don’t have borders. The Social Media segment was so small, it was literally invisible, even when the chart was magnified 350% - that line you’re looking at is actually a double-border.

Throwing in _all_ forms of social media participation won’t grow it much - that’s sort of the idea I’m getting at here.

10:29 am by Robert

So true. South African’s are still buying into the idea of online marketing, despite Google already having noticed how valuable this market could be with Google.co.za. In any event, lets hope that we catch up with the rest of the world… once Telkom have been relieved of their monopoly perhaps the hope of better service delivery as well as a better market penetration will enable more people to join in.

10:35 am by John Dovey

Hi Wogan,
I have to disagree with your criteria. I *understand* them as well as understanding why you use them, but I disagree with using them *as* criteria.
I think that by setting the criteria up the way you have you are guilty of exactly the elitisim that you seem to want to criticise. What I see happening is the segmentation of the “internet users” between those who are “online” (i.e. use an always-on connection) and those who are “intermittent” users (dial-up/ISDN/ad hoc usage at web cafes etc) starting slowly to shift it’s percentages from “intermittent” to “online” and as that happens, as a natural consequence, people are starting to become more “socially active” online.
You definitely need to look at the barrier that the expense of intermittent access places in the path of the growth of online social interaction.
That aside, I am finding that just getting people to “connect” on FaceBook is a huge enabler. What I see happening is that all the “social interaction” that happened on the ‘Net previously was via personal interaction via email and browsing of the web for “information”. As people start experiencing real benefit from online interaction, we are seeing them truly convincing their friends and colleagues to do the same. This means that there has been an explosion in the number of people that we have seen joining FB, Linkedin etc over the last 6-12 months, and a concomittment rise in alternative (to email) online interaction.
As an aside, I instituted a project at the University of Stellenbosch in around 2000 to investigate the viability of having an interactive virtual meeting place as part of the eCampus initiative. In that project we evaluated various different tools and approaches, looking at group based chat (ICQ, MSN, YahooIM etc), Email list-based discussions, Web Forums etc. My focus was on the collaborative envirionment, outside of the WEBCT/BLACKBOARD paridgms which I felt/feel were stifling as they were most often treated as a re-imposition of the “chalk-and-talk’ hierarchcal approach of lecturer->student instead of true collaboration. I set up a MUD/MOO with various additional elements to enable colaboration. What I found was bad on both sides of the equation: Lecturers resistant to change/extra work.. and especially disinterested in any student’s contribution i.e. “listen to what I have to say and pass the exams” and on the other side students who were apathetic and had the attitude “Give me what I need to know for the exams so I can study and pass”.
There has to be both a real and a perceived benefit for people to take up technology. It does NOT help “crying in the wilderness”. People will take up the technology when 1. It is affordable 2. They start seeing a significant number of their peers/colleagues doing so 3. There is both a real and perceived benefit to doing so.
Just my rambles for the day..
John

10:35 am by Wogan

@Robert Absolutely. I’m looking towards Vodafone’s buyout of Vodacom, as well as Neotel’s birth, hoping that we can break Telkom’s hold. I’m hoping just as fervently that we can get this ball rolling.

10:38 am by Wogan

Just a quick notification - I’ve published the full post (the one that accompanies the graph) here:

http://woganmay.com/2008/10/the-truth-about-social-media-part-2/

10:46 am by Wogan

@John Dovey My goodness, never thought I’d see you here.

Firstly, maybe you should check this post to get behind my thinking process on this: http://woganmay.com/2008/10/the-truth-about-social-media-part-2/

I think internet availability isn’t an issue here. That piechart totals up to the estimated 4 million broadband (ie fixed-line A/DSL) users in SA. Had I done the graph for the estimated population of ~50m, believe me, it would have been very different.

I’ve also looked at the sort of activity on the SA FB network. Sharing apps/photos is not tantamount to social interaction. One of the things Twitter has led to (frequently), are “tweetups” - Twitter users meeting eachother in real life for social interaction.

In most cases, FB users refer their immediate friends, making FB an extension of their natural pre-existing social interactions. Twitter - especially, but blogs too - have been forging new levels and modes of interaction.

And yes, I’m well aware that people only adopt technologies they see a benefit in. Which is why I’m speaking out against this festering elitism, calling attention to the fact that we have a lot of work to do, and hopefully, getting a few people out there to conquer that wilderness you think we’re crying in ;)

Thanks for stopping by. I honestly never thought you would!

[...] Wogan may tells us we’re a tiny, insignificant community, people agree even more [...]

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